Social Proof for SaaS: Why Your Landing Page Is Losing Sales (And How to Fix It)

by Brent Whistler

If you’re a SaaS founder, you’ve been told: “Put testimonials on your landing page.” Cool. And if you have testimonials, great. Use them. But what if you don’t? What if you launched 6 weeks ago, have 20 users, zero paid customers, and...

I can’t find customers: Let’s share specific problems and specific solutions

by Brent Whistler

Social Proof: How I’m Building Trust With Exactly 0 Paying Customers

by Brent Whistler

Let me tell you something most founders won’t admit: I have (or recently had!) zero social proof. BuildRunKit launched March 31, 2026. Today is May 2026. We have ~30 users. Paid customers? Um, no comment. No testimonials. No case studies. No G2 reviews. No...

Social Proof Advertising: The Bootstrapper’s Playbook (Under $0)

by Brent Whistler

Let’s talk about social proof advertising for people who can’t afford a $5,000/mo ad agency. (Spoiler: that’s most of us.) The traditional playbook says: “Get testimonials → Run Facebook ads → Scale.” But what if you...

Social Proof Ads: How to Run Paid Campaigns With Zero Customers

by Brent Whistler

You want to run ads. But you have zero customers. Zero testimonials. Zero case studies. And every marketing guru says: “You need social proof to run ads!” They’re wrong. You don’t need social proof to run ads. You need the right kind of...