When we hear the oft-sung refrain,
"I can't find any customers", I hear a lot of people giving the advice to "find a problem that real users have" --
I think examples are helpful. What is your example?
Here are a few of mine for a market I'm developing (and they are problems that real people almost always have in this type of organization):
| The real customer | The problem | The solution I can provide |
|---|---|---|
| Ecovillage leadership | Decision-making: History is hard to find, mandatory decision process is not consistently applied. | A customizable stage/step-based decision making tool in my strategy hub. |
| Ecovillage membership | Every single committee is different - quality of execution & follow up varies. Very hard to integrate to a new committee. | Common workflows, collaborative, transparent task boards that work the same on every single committee |
| Ecovillage leadership | Our documents are in 50 peoples' document folders in Google, Microsoft 365, and I can't even find our original legal documents and declarations.. I'm concerned about data sovereignty, ownership, privacy. | Deploy Only Office alongside your BuildRunKit instance with an easily-findable vault under village ownership for village founding documents and key contracts / agreements. |
The theory is that if I fold these problems and solutions for them into my landing pages, presentations and discussions, I'm going to establish rapport and confidence with this customer, greatly increasing the chances of conversion. What do you think?
If these sorts of questions resonate, you should probably check out the Frenzied Founder episode about Go-To-Market Campaign Blueprint series.
Drop a comment with your examples in our Go-To-Market Campaign Blueprint series: