by Brent Whistler
If you’ve been Googling “social proof podcast episode” — stop. You just found it. I’m Brent Whistler. Founder of BuildRunKit. Also known as The Frenzied Founder on YouTube. And I just dropped a podcast episode that’s basically...
by Brent Whistler
Your brain is a lazy, beautiful, easily-hacked machine. And social proof bias is the exploit that works every single time. Here’s the science in 10 seconds: When your brain sees that “47 people joined this week” or “As rated by 200+...
by Brent Whistler
What is social proof? Simple: It’s the psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation. Translation? If everyone else is doing it, it must be good. But let me tell you what social proof...
by Brent Whistler
Let’s cut to the most important thing. You know you need social proof. You’ve read the blog posts. You’ve watched the gurus. “Get testimonials!” “Show case studies!” “Add logos!” But here’s the problem nobody...
